Factors influencing the emergence of the metrosexual

by 1976- Conseur, Amanda Alison

The purpose of this study was to investigate male college students in terms of their metrosexual behavior and identify factors contributing to this current trend in society. The variables of self-esteem, the role of the media and shift to egalitarianism were tested as possible predictors of metrosexual behavior. A total of 219 surveys were used as the sample for this study. A Pearson Correlation analyses tested relationships among the variables and linear regression was used to further test the nature of the relationships identified. Results indicated that the role of the media and self-esteem regarding appearance are significant factors, yet the shift to egalitarianism in the family is not. Mean scores indicated that the sample was not strongly metrosexual. Limitations and implications are discussed.