Factors affecting the intention of adopting e-marketplace for Taiwanese petrochemical companies
E-Marketplace is a major model for B2B commerce. The thesis uses the transaction cost theory to investigate factors affecting the intention of adopting e-marketplace for Taiwanese petrochemical companies, Factors under study include characteristics of petrochemical products, the readiness of computerization in business, and attitude toward adopting e-marketplace.
The results indicate that larger companies have stronger intentions than smaller ones to adopt an e-marketplace. Companies having a great demand on digitizing their procurement procedures are more willing to reduce their transaction costs through e-marketplaces. Businesses with higher degree of computerized operations require more functions in the e-marketplace. In addition, security over the Internet and the degree of collaboration among partners are also key factors. With regard to choosing a marketplace, most local petrochemical companies prefer joining the e-Marketplace, managed by large suppliers of raw materials.
Based on the above observations, Chinese Petroleum Corporation, may be the largest upstream company producing petrochemical raw materials in Taiwan, may be the most suitable for offering such an e-marketplace to facilitate collaboration and alliance among companies. This also provides a means for globalization in the future.
Advisor:TING-PENG LIANG; Hsiangchu Lai; David Shyu
School:National Sun Yat-Sen University
School Location:China - Taiwan
Source Type:Master's Thesis
Keywords:e commerce marketplace b2b petrochemical industry transaction cost
Date of Publication:07/02/2002