Details

Exploring the impact of advertising on brand equity and shareholder value

by Jeong, Jaeseok.

Abstract (Summary)
Supervisor: Minette E. Drumwright. Vita. Includes bibliographical references. Also available from UMI.
Bibliographical Information:

Advisor:

School:The University of Texas at Austin

School Location:USA - Texas

Source Type:Master's Thesis

Keywords:advertising brand name products corporations

ISBN:

Date of Publication:

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