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En bransch i förändring: Den nya teknikens påverkan på musikbranschen

by Rinaldo, Henrik

Abstract (Summary)
Content: This report examines how the technological developments over the last few years have affected the music industry and how the record labels should formulate their business strategy to cope with these changes. A literature study has been conducted to examine the term business strategy on a theoretical level, while two case studies give a closer look at the music industry. The two cases are MP3.com and Napster, two companies that realised the new potential that the Internet brought, while the traditional record labels were still stuck in old patterns. The conclusion is that the traditional record labels are still too afraid of the dangers of illegally copied music to fully go for customer oriented solutions.
Bibliographical Information:

Advisor:

School:Växjö universitet

School Location:Sweden

Source Type:Master's Thesis

Keywords:business strategy e music mp3 napster

ISBN:

Date of Publication:10/27/2005

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