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En analys av "Identitet- om varumärken, tecken och symboler" : Ett tredelat projekt av Nationalmuseum och Stockholms Handelshögskola våren 2002

by Egnér, Emma

Abstract (Summary)
The purpose of this paper was to analyse “Identity- about trademarks, signs and symbols”. The project was a co-operation between the National museum of Art and Stockholm School of Economics in the spring of 2002, which consisted of an exhibition, a book and a series of seminars. The goal was to illustrate how the trademark had developed through history, which role it has in the modern society and how the trademark serves as a creator of identities. The project, mostly the exhibition, was exposed to criticism, which was directed towards the sponsorship deals between The National Museum of Art and five companies.
Bibliographical Information:

Advisor:

School:Södertörns högskola

School Location:Sweden

Source Type:Master's Thesis

Keywords:trademarks identity the national museum of art stockholm school economics project in three parts

ISBN:

Date of Publication:01/27/2006

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