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ELEMENTS FOR THE ORGANIZATION OF THE WORK ON HEMOTHERAPY AIMING AT THE PATRONIZATION OF THE VOLUNTARY BLOOD DONATOR.

by Giacomini, Luana

Abstract (Summary)
This study of qualitative character and exploratory nature aimed to detect the significance of the act of donating blood; to identify elements connected with the decision on becoming a blood donator; to know the doubts connected with blood donation; to know the donator?s opinion according to the organization of work done by the service; to identify which strategies are more efficient to the development of a voluntary blood donation program; to identify the relevance of the user-professional relation in the conquest of voluntary and regular donators. It was carried out in the Blood Bank of Santa Casa Hospital in the city of Rio Grande and the subjects were the donators that presented themselves as volunteers, in the period from January to March, 2007. The Statement of Free and Informed Consent of the participants was required and interviews were carried out (semi-structured) for the data collection, which were all recorded and transcribed. From the interview contents, the data were classified in 4 related groups: 1) to the significance and behavior front the blood donation; 2) to the evaluation ofthe service organization and attention to the donator; 3) to the strategies for the promotion of altruistic blood donation; and 4) to the user-professional relation in the patronization ofregular donators. The analysis allows to notice it is indispensable to develop an efficient social communication that includes information and education, seeking for reducing fears, taboos and false ideas which can discourage people to become blood donators. It?s necessary to prepare or produce means, materials, messages that have as a main role not only to desmystify the donation effects, but also, to arouse generosity and solidarity, and to educate about the necessity of regular and healthy donators. It?s necessary to explore the feelings of the ones who donate and the others who do not so that they realize donation is made from people to people and, therefore, the responsibility for the supply is of social nature. The services need to develop a philosophy of attention to the donators based on the humanization of relations, trying to be opened and aware to the questions and answer them in a proper way, orientating, calming and satisfying the needs presented by the donators. Receiving andunderstanding that complaints may serve to improve the service. Developing means and measuring in a permanent way the indicators of satisfaction results that allow to orientate the necessity of adjusting the giving of assistance. It is also of extreme importance the implementation of improvements on the aspects that are directly related to the work execution to do the reception, such as the increasing of the opening hours, demand administration and better room space, providing comfort and well-being to the users.
This document abstract is also available in Portuguese.
Bibliographical Information:

Advisor:Wilson Danilo Lunardi Filho; Maria Alice Dias da Silva Lima; Giovana Calcagno Gomes

School:Fundação Universidade Federal do Rio Grande

School Location:Brazil

Source Type:Master's Thesis

Keywords:blood donators banks

ISBN:

Date of Publication:08/28/2007

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