Effects of attitude and destination image on association members’ meeting participation intentions: development of meeting participation model
The proposed meeting participation model was empirically examined using the data collected from 245 members of the International Council on Hotel, Restaurant, and Institutional Education (CHRIE). The results of model development revealed that the MPM fits the data very well, providing a systematic view of the decision-making process of association meeting participation. In addition, the findings of the model comparison using the structural equation modeling (SEM) revealed that all three competing models successfully provide a theoretical base for understanding association members’ meeting participation behaviors. Specifically, the MPM provided a fuller understanding of meeting participation intention by adding two predictor variables (destination image and past meeting participation experience) to the TPB.
This study is the first research effort to investigate what makes association members attend, or not attend, association meetings based on theoretical frameworks. TRA and TPB provided the necessary theoretical ground to develop the meeting participation model (MPM). By adding a domain specific predictor variable (destination image) and a non-volitional habitual construct (past experience) to the original latent constructs conceptualized in pure TRA/TPB models, the MPM emerged as a theoretically strong and parsimonious framework for understanding association members’ meeting participation behaviors. The results of the current study present a strong step toward providing practical as well as theoretical implications for future convention research.
School:Kansas State University
School Location:USA - Kansas
Source Type:Master's Thesis
Keywords:association meeting theory of planned behavior reasoned action destination image participation model sociology general 0626
Date of Publication:01/01/2005