The Effect of Supporting Text-Based Synchronous e-Negotiation with Emoticons
Following the booming of global e-business, the demand for online negotiations is growing apparently. Recently, instant messaging (IM) software such as Microsoft MSN, Yahoo messenger has become very popular synchronous communication tool. Although the instant messaging tools make people can negotiate or communicate with each other synchronously over the Internet, in terms of the richness of communication media, instant messaging is leaner than that of traditional face-to-face. Previous studies have demonstrated that the media richness of communication has effect on negotiation behavior and result. To improve the richness of the instant messaging, many instant messaging tools have provided a variety of emoticons for user. Due to the popularity of instant messaging and emoticon usage, the purpose of this study is to investigate the effects of emoticons on synchronous e-negotiation environment. In this study, we conducted a lab experiment to simulate synchronous negotiations. The findings reveal that emoticons have effects on negotiation process and negotiators¡¦ communication ability.
Advisor:Ting-peng Liang; Her-Sen Doong; Hsiang-Chu Lai
School:National Sun Yat-Sen University
School Location:China - Taiwan
Source Type:Master's Thesis
Keywords:e negotiation synchronous emoticon social emotional communication media richness
Date of Publication:08/27/2007