Details

DESIGNING AN OPTIMAL SUPPLY CHAIN FOR A FAST GROWING SPECIALTY RETAIL CHAIN

by SRINIVASAN, KRISHNA

Abstract (Summary)
There have been many significant advances in the operations research field in the past years. A lot of work has also been done in supply chain management and logistics modeling. The effect of mixing of these two fields has been a tremendous boon to many an industry. Manufacturing industries are focusing on lean supply chains and the increases competition has benefited the customer immensely. However, in spite of these developments there has been no significant work in logistics and supply chain modeling for the specialty retail industry. Consumer retail on the other hand flourishes on this advantage as the margins in consumer retail are very small and effective management of the supply chain could make the difference between being in business and going out. This work aims at bringing forward through example a thorough application of sophisticated operations research techniques to the specialty retail supply chain. Large margins in this industry provide for reaping of very large benefits by the application of this technology here. Since this would be the very first industry to experience economic turns in the market an urgent need of the applications of these techniques is necessary in this area. A fast growing specialty retail chain has been selected and its data analyzed and modeled. A mathematical optimization algorithm was used to effectively reduce costs in all areas of the supply chain including sourcing, transportation and warehousing. Several different scenarios and what-if cases were looked into with the aim of analyzing the effect of different high-level strategic decisions on the supply chain. The results of the optimization exercise prove that there is a large scope for operations research work in this area and with sudden turns in the economy of the country the future of these industries may very well depend on the management techniques and strategies implemented today.
Bibliographical Information:

Advisor:

School:University of Cincinnati

School Location:USA - Ohio

Source Type:Master's Thesis

Keywords:supply chain modeling operations research

ISBN:

Date of Publication:01/01/2001

© 2009 OpenThesis.org. All Rights Reserved.