Designing for B(r)ands

by Kullberg, Daniel; Gustafsson, Erik

Abstract (Summary)
The following thesis aim to describe the design process when creating a music video. How does it differ from designing other digital artefacts? And what are the similarities. Our focus has been to work with the band and their song as a brand with a specific market. The conclusion is that the design process is not as regulated when working with a band compared to a company. This made it possible to create a more artistic design. The effects of the video depends on how the fans will react on it. A well-produced video is not necessarily equal to a successful one. In this aspect it does not differ from making a commercial for a brand.
Bibliographical Information:


School:Umeå universitet

School Location:Sweden

Source Type:Master's Thesis

Keywords:design process music video branding


Date of Publication:06/19/2008

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