Design of change in cycle commuting : meeting Auckland's regional cycle commuting aims for 2016. A thesis prepared in partial fulfilment of the requirements for the degree of Master of Design Management, Unitec Institute of Technology [i.e. Unitec New Zealand] /
Cycle commuting is well-recognised but marginal in most English-speaking countries, following
considerable popularity in the first half of the twentieth century. In recent decades, it has found
favour among transport policy makers as a part solution to problems arising from the dominance of
the motor car. As a mode of urban transport, the bicycle offers public health, economic, social,
ecological, and quality-of-life advantages to both users and non-users. Auckland was one of the
first New Zealand cities to have a cycle strategy, but has seen a slow decline in cycling since then.
This thesis investigates the nature of cycle commuting as a social phenomenon, using the social
systems theory of Niklas Luhmann to develop an analysis of its culture and social dynamics in New
Zealand. It then deploys a range of systems design tools, including scenarios, causal loop diagrams,
and system dynamics modeling, to develop an understanding of how to foster cycle commuting in
Auckland. The final output is a set of recommendations towards doubling the proportion of cycle
commuters by 2016.