Crossmedia & Storytelling i Marknadsföringssyfte

by Sernrot, Eric; Gabrielsson, Alexander

Abstract (Summary)
This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design.
Bibliographical Information:


School:Umeå universitet

School Location:Sweden

Source Type:Master's Thesis

Keywords:crossmedia cross overs storytelling commercial campaign


Date of Publication:06/23/2008

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