Creating a Market Paradigm Shift with Quality Function Deployment
The objective of this research is to develop and document the methodology of creating a process for quality function deployment into the product management process in the disc jockey market. The disc jockey product market has been selected due to its smaller relative size to traditional firms developing QFD processes. This market also is unique such that the functions deployed integrate new technology developments with existing standardized features concurrently. The development methodology as well as the methodology for determining the value of QFD is documented. This research applies Kano’s Theory as well as the use of the House of Quality. The relationships between quality functions and customer requirements are scientifically expressed with the interrelationships between the quality functions. A case study is performed at Numark Industries to develop a new product which will cause a paradigm shift in the marketplace. The procedure methodology for this process is documented.
School Location:USA - Ohio
Source Type:Master's Thesis
Keywords:quality function deployment qfd case study product development project management marketing paradigm shift genetic algorithm optimization house of
Date of Publication:01/01/2004