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A Content Analysis of Cancer News Coverage in Appalachian Ohio Community Newspapers

by Lovejoy, Jennette P.

Abstract (Summary)
In recent years, Appalachian Ohio ranked highest in death rates for colorectal and breast cancers, while ranking second highest in deaths due to cervical cancer when compared to all other Appalachian states. These disparities may be due, in part, to the high rates of advanced-stage cancer at initial diagnosis caused by non-engagement in preventive activities such as recommended cancer screening. The media may play a critical role in the dissemination of cancer information and, in particular, information related to cancer screening guidelines and opportunities. A content analysis of community newspaper was conducted. Articles included screenable breast, cervical, colorectal, and prostate cancers, as well as articles that addressed the general disease of cancer. Findings indicated that articles were primarily about fundraising events and referred to cancer as a nonspecific disease (i.e., “cancer”) rather than as a specific type. Specific type cancer mentions were predominantly about breast cancer. Cervical, colorectal, and prostate cancer coverage was sparse. Prevalence and risk of cancer was demonstrated most often through community exemplars. Approximately half of the articles contained cancer prevention information and mobilizing information.
Bibliographical Information:

Advisor:

School:Ohio University

School Location:USA - Ohio

Source Type:Master's Thesis

Keywords:content analysis cancer newspaper appalachian ohio screenable cancers community newspapers

ISBN:

Date of Publication:01/01/2007

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