Consumer preferences for genetically modified fish and seafood [electronic resource] : an econometric approach /

by Bennett, Brian S.

Consumer Preferences for Genetically Modified Fish and Seafood: An Econometric Approach Brian S. Bennett Genetic modification (GM) is a rapidly growing technology that can improve productivity and profitability for producers; however consumer acceptance of this technology is not fully understood, particularly as it relates to fish and seafood. The purpose of this study is to evaluate consumer perceptions of GM foods in general, and fresh fish and seafood in particular. A phone survey of a random sample of US households was conducted. A qualitative choice (Logit) model was used for estimation. LIMDEP was the computer package used to analyze the data. The marginal effects were also estimated. Results show that older, higher income, non African American males who purchase their fish and seafood at a grocery store are more likely to consume GM fish and seafood. In addition GM fish and seafood needs to be cheaper and tastier than conventional fish and seafood in order for people to increase their consumption. Surprisingly, but consistent with previous studies, education is not a significant variable in any of the models. The analysis can contribute to a better understanding of the factors influencing fish and seafood consumption decisions particularly as they relate to the use of GM technologies. The results can be used to derive marketing strategies and in policy formulation.