Consimers' Purchasing Attitude Toward the Sales Promotion Model "Pay Dealing and Delivering fee, and Get It freely"

by Chen, Shang-yu

Abstract (Summary)
As more and more consumers getting used to surfing the internet, the situation which the e-shops confronting is also getting tougher and more competitive. How to impress their consumers becomes an important issue for the e-business corporate. In this difficult situation, a unique marketing model took over the websites¡¦ banners and the consumers¡¦ e-mail title unconsciously. This marketing model lets consumers receive their product freely but a little amount of dealing and delivering fees. The whole new marketing model tried to get consumers¡¦ notice with the surprising way of sales promotion. This thesis is about the issue that who will be the most interested in this marketing model, and what kind of product will be most suitable for this marketing pattern.
Bibliographical Information:

Advisor:Guang-wu Kuai; Jen-tsung Huang; Jiun-ying Huang

School:National Sun Yat-Sen University

School Location:China - Taiwan

Source Type:Master's Thesis

Keywords:perceived risk e marketing technographics sales promotion


Date of Publication:02/15/2005

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