Comparison of Alternative Methods of Tag Presentation on Chinese Websites

by H, Li

Abstract (Summary)
The purpose of this study was to investigate the unique characteristics of tag presentation on Chinese websites and their usability for Chinese users. A visual search experiment was conducted with 36 Mainland Chinese participants, who performed search tasks using six different tag presentation styles. Results indicated that, for the Mainland Chinese population, a tag layout with sorting is more effective than a randomly sorted one; but whether the tags are arranged in a vertical or horizontal list or a tag cloud does not affect their search performance. This study also found that the overall degree of satisfaction was not significantly different when the Chinese users interacted with a tag cloud or a tag list. The results of this research could provide insight for website designers when designing culturally and linguistically adapted human-computer interfaces for Mainland Chinese users.
Bibliographical Information:

Advisor:Barbara Wildemuth

School:University of North Carolina at Chapel Hill

School Location:USA - North Carolina

Source Type:Master's Thesis

Keywords:web sites design use studies internet graphical user interfaces keyword indexing


Date of Publication:04/03/2008

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