Colorblind or Blinded by Color? An Analysis of Race and Gender Stereotyping Among College Basketball Broadcasters

by Meale, Anthony M.

Abstract (Summary)
College basketball broadcasters have been shown to apply stereotypes when evaluating players of different races. That is, they tend to praise black athletes for their physical attributes and abilities, while commending white athletes for their hustle, hard work, and basketball intelligence. Conversely, commentators often criticize black players for making poor basketball decisions, while condemning white players for their physical limitations. This study analyzed games from the men's and women's 2008 NCAA tournaments to determine the extent of these biases in light of the racial demographics of players within the sample. Overall, this study found that commentators remained likely to confine their praise and criticism to certain traits when assessing black and white basketball players of both sexes. Thus, this study provided further evidence for racial stereotyping among college basketball broadcasters.
Bibliographical Information:


School:Ohio University

School Location:USA - Ohio

Source Type:Master's Thesis

Keywords:racial stereotyping gender among college basketball broadcasters


Date of Publication:01/01/2008

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