College Radio Survivability: Emerging Business Models and the Challenges of Technological Convergence

by Merrill, Stephen Austin

Abstract (Summary)
This thesis addresses the overall survival of college radio as an American institution, employing the convergence paradigm. Analysis was carried out using a case study of the two radios stations at Bowling Green State University, WBGU-FM and WFAL. Interviews were carried out with past managers and advisors of the radio stations. A business analysis was also done using the Accessibility, Content and Revenue (ACR) framework. This thesis will also use a content analysis of 50 webcasting college radio station websites to enhance and contextualize the case study data. BGSU is a mid-size Midwestern university with a unique radio station facility. Its two radio stations WBGU-FM and WFAL have two different identities and historically different purposes. By examining these stations as a case study and utilizing a new business framework the thesis identifies specific areas that can be improved upon, such as, devoting more resources to content production, and establishing a continuity agent to improve the cyclical nature of college radio. It develops a model for effective sustainable management, programming, and revenue creation while balancing the unique qualities of college radio as an institution, and enhancing college radio's position as a community media outlet. This thesis makes the argument that college radio station survival is contingent upon strong management that effectively addresses the challenges of technological convergence.
Bibliographical Information:


School:Bowling Green State University

School Location:USA - Ohio

Source Type:Master's Thesis

Keywords:college radio technological convergence wbgu fm wfal sustainability acr framework


Date of Publication:01/01/2008

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