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Cityhandlares uppfattningar om konkurrens? : Ett Choice Experiment

by Lang, Åsa

Abstract (Summary)
The purpose of this study is to measure and analyse city retailers´ perceived threat of competition in four different hypothetical choice situations, a Choice Experiment. The selected group of retailers was located within a geographically defined area in the City of Gävle, Sweden. The results indicate that there is a variation in the retailers´ perceived threat of competition between market places. However, the results also indicates that threat of competition foremost is perceived in the local competing area.
Bibliographical Information:

Advisor:

School:Högskolan i Gävle

School Location:Sweden

Source Type:Master's Thesis

Keywords:competition retail city retailer perceptions choice experiment location

ISBN:

Date of Publication:02/12/2008

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