Cityhandlares uppfattningar om konkurrens? : Ett Choice Experiment
The purpose of this study is to measure and analyse city retailers´ perceived threat of competition in four different hypothetical choice situations, a Choice Experiment. The selected group of retailers was located within a geographically defined area in the City of Gävle, Sweden. The results indicate that there is a variation in the retailers´ perceived threat of competition between market places. However, the results also indicates that threat of competition foremost is perceived in the local competing area.
School:Högskolan i Gävle
Source Type:Master's Thesis
Keywords:competition retail city retailer perceptions choice experiment location
Date of Publication:02/12/2008