The Church of Jesus Christ of Latter-day Saints in National Periodicals: 1991-2000 The Church of Jesus Christ of Latter-day Saints in National Periodicals: 1991-2000

by Olson, Casey William

From 1991 through 2000, The Church of Jesus Christ of Latter-day Saints experienced a greater volume of national periodical attention than ever before in its history. This thesis surveys what was written about the Church in national magazines during that time and provides analysis of the effect of those writings on the Church’s public image.

National periodicals may serve as an important gauge of the Church’s public image because they address topics of national interest and also help to formulate public opinion on those topics. This study thus provides a basis for determining how the Church fared in terms of public perception by indicating which Latter-day Saint topics received the greatest attention. It also shows how magazine coverage of these topics may have reflected favorably or unfavorably on the Church.

This thesis is preceded by four similar studies. Richard O. Cowan completed a doctoral dissertation using national periodicals to analyze the Church’s image from 1850 through 1961. Thereafter, Dale P. Pelo, Adam H. Nielson and Matthew E. Morrison respectively completed theses covering the three decades from 1961 to 1990. This thesis is a continuation of those studies, and implements the same research methodology.