A Case Study of BustMagazine: A Publication Provides a “New” Perspective on Womanhood through Alternative Means
This thesis is a case study of the third wave feminist magazine Bust. Using a two-step qualitative approach, it documents the publication’s transition from an underground ’zine into a mainstream magazine over the course of its 14-year history. In addition to the textual analysis of 45 issues of Bust, an in-depth interview the magazine’s founder Debbie Stoller, who explained the changes made in the publication’s content since its birth in 1993 was conducted. The study found that Shoemaker and Reese’s (1996) hierarchal model of media influence ultimately failed to explain the magazine’s content. This theoretical framework suggests the individual has the least influence on media content while dominant ideology has the most. However, the opposite has been true of Bust. Thus, Bustserves as an example of one magazine that has found a way to express an alternative message in the mainstream without conforming to traditional media models and methods.
School Location:USA - Ohio
Source Type:Master's Thesis
Keywords:third wave feminism bust magazine alternative media feminist press
Date of Publication:01/01/2007