Business Solutions to Environmental Issues: A Model Solution to Resource Conflicts in the Powersports Industry

by Woodson, Peter

This project explores the use of a for-profit business model and emerging technologies to resolve resource conflicts in the powersports industry. While the business will ultimately address all three segments of the powersports market, initial business development will focus on the PWC segment. A complete 40-page model business plan is provided with supporting investor presentation slides. The hope is that this project can be used as a baseline for future students to address environmental issues through the creation of for-profit products, services, or complete businesses. This business plan was one of five finalists in the 2002 Duke Startup Challenge, and is being pursued as a potentially viable venture.