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A Broadcasting Model for Afghanistan Based on Its National Development Strategy

by Rashid, Haroon

Abstract (Summary)
This research begins with the assumption that Afghanistan should have a system that is suitable for the current economic, political, social and technological conditions of the country. Afghanistan is a young democratic country with strong social, religious and cultural values. To complement a growing commercial broadcasting sector, Afghanistan needs a structure for content production and distribution that is better integrated into its social structure. In terms of content, structure, operations and mission, this thesis presumes that a media system that serves the development process of the country based on Afghanistan's National Development Strategy (ANDS) will be best for Afghanistan. A centralized radio and television network with the capacity to reach the marginalized rural population that constitutes 85 percent of the population is recommended. The goal is to make media outlets and production facilities available in every village. In these locations, people will be invited to watch and participate in programming in close coordination with the community leaders. Formal educational, capacity building and public awareness programs will be designed based on the expectations and cultural sensitivities of the public. Unlike commercial broadcasters, the system of public service broadcasting (PSB) will involve the general population in ways that accommodate to their religion and culture. The idea is to use modern telecommunications and media not to entertain the public but to involve and educate them in an entertaining and uplifting way. To address the shortage of human and financial resources in Afghanistan, social channels of communication will be formalized among media, community leaders, government agencies and the United Nations. This approach is recommended as a way to solve the country's problems collectively. The concepts of diffusion of innovation, with particular attention to the diffusion networks, social channels of communication and the use of human and financial resources, are introduced in this thesis to set the criteria and serve as a basis for its arguments.
Bibliographical Information:

Advisor:

School:Ohio University

School Location:USA - Ohio

Source Type:Master's Thesis

Keywords:afghanistan broadcasting programming development media national strategy communication diffusion of innovation social channels tribal system afghani culture

ISBN:

Date of Publication:01/01/2008

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