Betydelsen av mötesindustrin : En studie av Stockholmsmässan ur ett geografiskt perspektiv.
Abstract (Summary)The living of mankind is reflected by today’s globalized society, where physical distance no longer has meaning because the technology makes almost everything possible. Despite this the personal meeting/physical meeting between people is more important now than ever. This because regional development goes hand in hand with global trends. The importance of the personal meeting has meant a great deal for the positive development of the meeting industry. Stockholm international fair is the examine object for this paper. The essay is going to proceed with a geographical approach as divisions like regional, national and international are made to investigate what influence the fair has on each division. The paper specifies more precisely on how Stockholm international fair affects the Stockholm region from perspectives such as tourism and economy. Furthermore a discussion about Stockholm International Fairs accessibility and international rivalry is made.The essay has performed a questionnaire survey and a few interviews to reach its results. Both secondary and primary data has been used. The purposes of the interviews were to obtain information about tourism and economy and also about the future for Stockholm international fair. These interviews have been made with key persons involved within the meeting market that are specialized in expos, conventions and the marketing for the meeting industry. The questionnaire survey has been made with the purpose to measure how good accessibility the fair has in contrast to the region, the whole nation and internationally. Finally a small experiment of measuring how strong Stockholm is compared to the rivalry on the international arena is made by applying all collected data with the help of a model. The theory that has been used is Gunnar Törnqvists theory about technical range and human reach. The theory is needed to help the discussion and analysis of the accessibility of a place.The results that were made from the investigation work were; Stockholm profits from the activity of Stockholm International Fair because it brings tourists/visitors to the region and tourists spend money. Stockholm International Fair is also creating work-opportunities for the region, directly 200 full-time employment duties per year. Other results that were made are that the technical range for the fair is rather high from a regional and national point of view. It is not as high internationally, while Stockholm is located almost in the periphery compared to the rest of Europe. The human reach for the fair is completely decided by interest. The greater interest, the more the human reach increases. What was shown in the enquiry was that the human reach was surprisingly large for the national arena. This could have its explanations in the technical range. The model measured Stockholm to tolerate the international rivalry quite good. Mainly because Stockholm is the capital city of Sweden and “the representative face” for Sweden on the international arena. Moreover because the distance between accommodation and the location of the fair is very short in comparison to other cities in Europe. Lastly it was established that the future for Stockholm international fair is safe and stabile and possible growing. These because the meeting industry will continue to grow due to the importance of the personal meeting in order to create new innovation.Key words: Meeting industry, Expos, Conventions, Accessibility, Technical range, Human reach, Rivalry on the international arena.
Source Type:Master's Thesis
Date of Publication:03/01/2007