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Attitudes toward consumer-customized high-tech products the role of perceived usefulness, perceived ease of use, technology readiness, and customer customization sensitivity /

by Guilabert, Margarita B.

Abstract (Summary)
Naveen Donthu, committee chair; Kenneth L. Bernhardt, Bruce K. Pilling, Detmar W. Straub Jr., committee members. Electronic text (127 p. : ill.) : digital, PDF file. Description based on contents viewed August 3, 2007. Includes bibliographical references (p. 116-127).
Bibliographical Information:

Advisor:

School:Georgia State University

School Location:USA - Georgia

Source Type:Master's Thesis

Keywords:consumers mass customization high technology industries

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