Att skapa en attraktiv och konkurrenskraftig region-spelar evenemang någon roll? : En studie kring Björneborg Jazzmusikfestival, i regionen Satakunta, Finland

by Miettinen, Jenna

The purpose of this thesis is to analyse if there is an awareness of the regional identity and image in the Satakunta region and if the opinions about the shape of the regional identity and image are made clear, or not. This will be examined on the basis of a study of Pori Jazz festival. The author will also discuss whether events can contribute to the creation of an attractive and competitive region. The purpose is also to examine if there is cooperation to make the region attractive and competitive. The author has made interviews with representatives from the city of Pori, Pori Regional Tourist Agency MAISA, The Regional Council of Satakunta, Satakunta tourist and Pori Jazz festival. Two of the interviews have been made through phone and four interviews through e-mail. The result shows that there is an awareness of the regional identity and image in the Satakunta region, but there is no common opinion about what actually is the regions identity and image. There are also different opinions about the ability to create these concepts in the region. The survey also shows that Pori Jazz festival contributes to regional identity and image in Satakunta, but mostly it contributes to an identity and image in Pori. The festival also contributes to an attractive and competitive region, despite the fact that in the region there is no common thought about what is the identity and image of the region and the creation of these. The result also shows that there is cooperation to make the region attractive and competitive.