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Att förbereda sig för det oförutsägbara. : Hur en medelstor resebyrå hanterar en internationell kris.

by Gustafsson, Katarina; Unesi, Edessa

Abstract (Summary)
International events such as the terror attacks of 9/11 and the tsunami disaster have changed what people think about travelling. An increased awareness of one’s own safety has brought forward a paradigm shift within the travelling industry regarding crisis management. The purpose of this thesis is to increase the understanding and describe how a mid sized travelling agency dealt with the international crisis that arose as a cause of the tsunami disaster. The prerequisite concerning the process of developing a good crisis management plan is described, and advice is given on how the organisation should work with crisis management in the future.On the basis of the empirical data, it was concluded that the organisation managed well in coping with the tsunami disaster, despite not having a formal crisis management plan. The experience gained during this crisis is considered to be the foremost lesson learnt.The authors’ recommendations for the organisation are to formalise their crisis management plan, as soon as possible, and also consider incorporating scenario planning. This aims to increase the so called positive expectational ability to react, which is considered important for efficient crisis management.
Bibliographical Information:

Advisor:

School:Södertörns högskola

School Location:Sweden

Source Type:Master's Thesis

Keywords:crisis management the tsunami disaster travelling industry

ISBN:

Date of Publication:02/06/2007

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