AN ANALYSIS OF THE IMPACT OF NOMENCLATURE ON CORPORATE LIBRARY UTILIZATION RATES
The purpose of this study was to determine the impact of nomenclature on corporate library utilization rates. A telephone survey was conducted focusing on a group of prospective respondents that have been identified as members of the Special Libraries Association and as employees of Fortune 250 corporations. The survey sought general information about the participant's company, such as industry affiliation and number of employees, as well as specific information about the participant's library/information center including name of library/information center and number of annual requests processed. The study sought to discover which organizations, those with names employing the term library or those with contemporary non-library names, have higher utilization rates. The findings of the study demonstrate higher utilization rates amongst the group of organizations whose name do not incorporate the term library.
Advisor:Evelyn H. Daniel
School:University of North Carolina at Chapel Hill
School Location:USA - North Carolina
Source Type:Master's Thesis
Keywords:corporate libraries surveys branding utilization
Date of Publication:04/18/2004