Academics and economics the Yin and Yang of for-profit higher education : a case study of the University of Phoenix /
Screening Oriented Recruiting
Encouraged Attrition Retention
Retain as Long as They Pay
Squander Utilize Resources Leverage Hoard
Figure 11 Academic / Economic Continuum
From the beginning, Sperling had been frustrated by the inability of many to
see that the economic and the academic were related.
Discouragingly, some of the most prominent contemporary commentators
on the educational scene celebrate the gulf between academia and the larger
society, especially the grubby world of business (Sperling 1989, p. 56).
UOP personnel exhibit a good understanding of the consequences inherent
in pursuing extremes in either academics or economics. They realize that either
extreme is unhealthy and that they purposefully choose to not be overly
imbalanced. There is a clear indication that UOP finds itself out of balance from
time to time.
The following UOP executive wrote this response concerning the extremes
of academics and economics.
Obviously, either one if taken to an extreme could prove disastrous. Too
academic and we lose our business acumen; too concerned with the
economics and we run the risk of becoming greedy and losing our academic
quality. I think everyone clearly understands the risks of the extremes and
we’ve all become comfortable hanging together (yes, even with our
differences) in the middle, safe ground (UOP Executive Interview).
Others at UOP offered examples of extremes.
Extreme academics would be the creation of a program (thus using UOP
resources), which was academically sound but of no interest to any
marketplace. Just because it could be created doesn't mean it should.
Extreme economics would be the opening of a geographical market (thus
using UOP resources) in which there was no need for our academic
programs (UOP Executive Interview).
One example of pursuing academics to an extreme would be having a
program, let's say a major in an obscure discipline, just for the sake of
saying that the university offers it, even though the enrollment and
graduates are very low. Our programs must have sufficient enrollment or
they are phased out. Extreme economics would be not providing the
resources necessary for a quality program. To help prevent that, we have
deans who are responsible for ensuring the quality of the programs, who
have a separate reporting line to the president (UOP Executive Interview).
School:The University of Texas at Austin
School Location:USA - Texas
Source Type:Master's Thesis
Keywords:university of phoenix proprietary schools education higher united states
Date of Publication: