by Glazkova, Larisa

Abstract (Summary)
Background: Friskis&Svettis suggested the aim of the essay to students that study economy at the University of Gävle. I exercise and am interested in marketing and that’s why I decided to write about marketing with small resources for F&S in Gävle.Aim: The aim of the essay is to identify means that a service organisation can use to promote itself in spite of limited resources.Method: I studied literature to get information about “barefoot marketing” and I have read books about marketing and media. The information that can be found under the headlines: Friskis&Svettis, local newspapers and definitions is taken from the Internet. I met the author Ulf Ivar Nisson on March, 12th 2008, and took part in the seminary “The Art to be seen in media” that took place at Etablera in Gävle.Result & Conclusions: A non-profit organisation must create news and inform the editorial staff. The place in newspapers and time on TV/radio depends on how well formulated the news is and what consequences it has. Friskis&Svettis uses Public Relations (f ex word-of-mouth or the education for preschool teacher in Röris), and they should make a marketing plan with activities that lead till publicity. In addition F&S could create blogs, appear on or use outdoors advertisements (a bicycle with posters or a TV in the window).Suggestions for future research: - marketing via mobile phones,- a research about how the staff treat the members,- marketing with small resources abroad,- lobby activities.Contribution of the thesis: I have written about marketing activities for a service organisation that are not too expensive. I have contributed with my own ideas about how a non-profit organization can promote itself with small resources.
Bibliographical Information:


School:Högskolan i Gävle

School Location:Sweden

Source Type:Master's Thesis

Keywords:barefoot marketing media internet a service organisation


Date of Publication:06/25/2008

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