100 years of advertising in Library Journal : 1876–1976, A brief survey.
Covering a century, advertisements were taken from two issues of Library Journal per year in five-year increments. Over the 100 year period, the amount of advertising space tended to increase, nearing a 50:50 ratio of advertising pages to content pages. The advertising also changed, increasingly featuring more publishers’ advertisements and more classified advertising.
School Location:USA - North Carolina
Source Type:Master's Thesis
Keywords:lj advertising evaluation publisher and publishing history
Date of Publication:04/12/2005